Snoop Dogg Carries Olympic Torch Through Streets of Italy

Snoop Dogg is back representing Team USA. The rap legend was honored with carrying the torch through the streets of Northern Italy on Wednesday (Feb. 4) ahead of the 2026 Winter Olympics in Milan and Cortina.

Snoop lit up in a different fashion than usual. He bore the flaming torch while bringing his American pride to Gallarate, Italy, which saw him rocking a fresh white tracksuit with “Coach Snoop” inscribed on his Team USA pants above the Olympic rings.

“I’m showing peace and love and it’s an honor to have this torch in my hand right now,” Snoop said. “I want to spread a whole lot of love to the athletes, to the people of Italy, to the whole world right now. Because that’s what the Olympics is all about. Spread peace and love from the D-O-dub.”

The Doggfather is running it back as a special correspondent for NBC’s coverage of the Milan-Cortina Games after charming viewers with his memorable performance at the 2024 Paris Games.

That’s not it for Snoop, as he’ll be making Olympic history as the first-ever honorary coach for Team USA at the 2026 Milano Cortina Olympic Winter Games.

“I’m jumping in as Team USA’s first honorary coach, a role that’s all about celebrating and supporting athletes beyond what fans see on the field of play,” Snoop wrote on LinkedIn. “I’m here to bring my voice, my heart, and maybe a little wisdom from the sidelines … to help motivate Team USA, shine a light on the full athlete journey and uplift the people who make their dreams possible.”

Snoop will bring his unique perspective to the NBC coverage, which will find him providing primetime updates and sitting down with Olympics host Mike Tirico. The opening ceremony of the 2026 Winter Games is set to take place on Feb. 6 airing on NBC and Peacock. 

Watch Snoop walk through the streets of Italy with the Team USA torch below.