Jung Kook of BTS has found a pair of jeans that are roomy enough for him to cut loose in — footloose, to be precise.
The K-pop star is the face of Calvin Klein’s latest campaign, repping the brand’s ’90s jean in all three of its forms — baggy, relaxed and straight — in photos and a video posted Tuesday (Feb. 24). The dynamic visual finds Jung Kook stopping through a New York City record store and listening to different genres, each of which transports him to a different dance-filled fantasy.
In one daydream, the performer meditates and watches ocean waves from a tranquil seaside house, and in another, he bounces around from wall to wall in a liminal orange room. The final sequence shows Jung Kook channeling Kevin Bacon while dancing to Kenny Loggins’ 1984 Billboard Hot 100 No. 1 hit “Footloose” in the record store, momentarily forgetting himself before realizing that he’s back in the real world when an employee — played by Rosie Perez — reminds him, “This is a record store, not a dance floor.”
“I love Calvin Klein jeans because they’re designed to be lived in,” Jung Kook said in a statement about the partnership. “The looks I wore for this campaign nod to ‘90s style while feeling completely modern. It was exciting to bring together my love of music, dance and fashion against the energy of the city.”
The campaign comes amid an exciting time for Jung Kook, who’s gearing up to drop Arirang, his first album with his BTS bandmates since 2020’s Be, on March 20. In April, the septet will kick off its highly anticipated world tour, beginning with a string of shows in Goyang, South Korea.
But even before the boy band was gearing up to make its big comeback, Jung Kook was working with Calvin Klein. This past October, he all but broke the internet with an ad for the denim company showing off his impressive abs, and he also starred in CK campaigns in 2024 and 2023.
Watch Jung Kook’s commercial and see photos from the Calvin Klein campaign shoot below.
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