L-Acoustics Opens Americas Regional Headquarters in Nashville

Professional audio technology company L-Acoustics celebrated the opening of its first Americas regional headquarters on Wednesday night (Feb. 25), marking the opening of its Nashville office.

The new office is located in the CAA creative office building at Nashville Yards, with an 11,100-square-foot space featuring the first L-Acoustics Showroom with HYRISS (hyperreal acoustic sound space) and the L-Acoustics Creative Studio equipped with L-Acoustics DJ technology, aimed at club and festival environments.

The new office establishes an L-Acoustics hub for the company’s regional team as well as industry partners and top artists to work together. The Nashville Yards building also houses Creative Artists Agency, AEG Presents, Messina Touring Group, AXS and Amazon Music.

“L-Acoustics is claiming our place in the heart of Music City and will be a driving force in this new modern entertainment industry hub,” Laurent Vaissié, CEO at L-Acoustics, said in a statement. “With neighbors like CAA, AEG Presents, and Amazon Music, this facility is proof that L-Acoustics is a creative technology company building the future of how people experience audio, whether that’s at a festival, a sports venue, in their home, or in a club. Nashville gives us the platform to show the industry that sound is essential to the shared live experience.”

The new location expects to open with nearly 20 team members and plans to grow to nearly two dozen team members by the end of the year, as the company’s Americas team relocates from the West Coast and expands.

Artists who have toured with L-Acoustics include Dan+Shay, Luke Combs, and Lady A, while Luke Bryan and Carrie Underwood have used L-Acoustics during their Las Vegas residencies. The company also powered sound for CMA Fest’s 50th anniversary concert in 2023. Adele’s Las Vegas residency, the Philharmonie de Paris, the Guangzhou Opera House and more than 13,000 venues worldwide have used L-Acoustics technology.

The new location features the L-Acoustics Showroom with HYRISS, which utilizes adaptable immersive audio environments using discreet in-wall speakers and spatial processing, and creates a place where touring artists and sound designers can prepare immersive mixes for live productions and DJs can craft spatial sets for club experiences.

“We’ve always delivered the sound for the world’s most important stages, from Adele’s residencies to the Philharmonie de Paris,” said Bryan Bradley, CEO of Americas at L-Acoustics. “In Nashville, we’re not waiting for the entertainment industry to come to us. We’re positioning ourselves at the center of where creative decisions are made, where artists are managed, where tours are planned, and where the future of live entertainment is being written. Nashville is central to our Americas operations and where the business of music lives. That’s exactly where L-Acoustics needs to be.”

L-Acoustics will establish a 3PL-managed warehouse in the greater Nashville area this year in order to continually improve logistics and service delivery throughout the Eastern United States. L-Acoustics’ Nashville location joins the company’s global office spaces in Paris, Los Angeles, London and Singapore, as well as manufacturing spaces throughout France and Germany, with more than 1,000 team members globally.

The new L-Acoustics Nashville office comes as the greater music ecosystem is increasingly impacted by AI.

“In a world where we cannot trust anything to be authentic online anymore, I believe live shared experiences will remain the last true communion with the artists and performers,” Vaissié told Billboard in a statement. “Our new creative office in Nashville is the perfect launchpad for a new era of live events where physical and emotional connections will happen through immersive sound and visual experiences. Sound is moving beyond the desire of simply being heard, it has become a vehicle of emotions and story-telling. We want our creative studios and listening spaces to be an open space for artists, engineers, and creatives to explore it freely in all dimensions for their art.”

Vaissié is also optimistic about new developments within the live music sound space, including the company’s L-ISA technology, which is used by artists including Andrea Bocelli on his arena world tour or Illenium at the Sphere in Las Vegas, a technology Vaissié says “is now being used to create 360 degree experiences in real time by DJs in clubs and festivals, bringing audiences into the music like never before.”

He continues of new developments in the space, “The rise of machine learning is very exciting for live events. It allows modeling, signal processing and cleaning, as well as system optimization to improve at an incredible pace,” adding, “On the space and acoustics side, technologies such as Ambiance can now be used to completely transform a venue from a quiet music studio to a lively concert hall, all at the push of a button. It creates better engagement with the audience by amplifying the audience reactions and enhancing the connection between the artist and the audience. Finally, on the system side, smaller, more powerful, and extremely coherent line arrays are providing unprecedented coverage and control of the sound field in three dimensions while reducing a tour’s carbon footprint. Expect a major breakthrough to be announced this year on that front for stadium tours!”