Maphra’s take on Bring Me the Horizon’s “Doomed” jumps to the top of Billboard’s March 28-dated Hot Hard Rock Songs chart.
In the week ending March 19, “Doomed” totaled 1.2 million official U.S. streams, a gain of 24% over the previous frame, according to Luminate. It also sold 1,000 downloads, good for the track’s second week atop Hard Rock Digital Song Sales.
“Doomed” was wide-released Feb. 28 and first reached Billboard surveys dated March 21, when it opened atop Hard Rock Digital Song Sales and at No. 5 on Hot Hard Rock Songs.
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But the cover goes back further than that; Maphra premiered the rendition on shortform video platforms on Jan. 31. It quickly went viral: One upload on TikTok has accrued more than 7 million views, while the top-performing video on Instagram boasts nearly 6 million.
Maphra, who keeps a low profile regarding background details, previously drew audience on those platforms with covers of songs by Bad Omens, Spiritbox and more.
Bring Me the Horizon’s original “Doomed” is the lead track on the band’s 2015 album, That’s the Spirit, which debuted at No. 1 on the Top Rock & Alternative Albums chart that October. The cut spent a week on Hot Rock & Alternative Songs that month at No. 41.
The original has experienced gains of its own since Maphra’s cover — it vaulted from 255,000 streams in the Jan. 23-29 tracking week to 373,000 Jan. 30-Feb. 5, followed by climbs to 460,000 (Feb. 6-12) and to 692,000 (Feb. 13-19). It has remained in the 600,000-stream range since.
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