Welcome to Billboard Pro’s Trending Up newsletter, where we take a closer look at the songs, artists, curiosities and trends that have caught the music industry’s attention. Some have come out of nowhere, others have taken months to catch on, and all of them could become ubiquitous in the blink of a TikTok clip.
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This week: Justin Bieber’s post-Coachella streams keep going up, while a couple artists experience their first big viral moments — one with a newer song, one with an older one.
Justin Bieber Gets His Best Streaming Day of 2026 Following Coachella Weekend Two
Following his extremely buzzy headlining appearance at the Coachella Valley Music & Arts Festival two Saturdays ago (April 11), Justin Bieber experienced the biggest non-Super Bowl catalog bump we’ve seen this year, with his discography essentially tripling in streams in the days following his performance. But unlike Bad Bunny’s performance on the most watched television event of the year, Justin Bieber got to go back and do it all over again a weekend later — and his streams climbed even higher as a result.
Bieber returned last Saturday (April 18) for his weekend two set, a performance generally better-received by fans than his weekend one show. The Bieb was praised for seeming more comfortable both with the stage and with his audience, as well as for bringing out even starrier guests like Billie Eilish and SZA. He also played an entirely different set of early-career classics and forgotten gems during the YouTube portion of the set. Consequently, the set drew similar attention to his weekend one performance, keeping his streaming momentum pointing in the right direction.
On Monday (April 20), Bieber’s streams reached a new high for 2026, as the pop superstar racked up a stunning 32.4 million official on-demand U.S. streams, according to Luminate — a 12% gain from his total the previous Monday (just over 29 million), and a 5% gain from the previous Tuesday (30.9 million), his prior high-water mark for the year. Since getting his initial Coachella bump, he’s now had six days of at least 30 million streams — compared to only four such days in all of 2025, a year when he released both a 21-track new album (Swag) and a deluxe reissue with an additional 23 tracks (Swag II).
Clearly, Bieber’s Coachella headlining appearance has turned into an absolute game-changer for him — and will undoubtedly be studied by both fellow star artists and by the folks at Goldenvoice themselves as, evidence of what such a set can mean to even a long-established veteran artist’s career. – ANDREW UNTERBERGER
People Are Really Missing Frank Ocean — And F3mii’s “Noble” Is Filling the Void
Dublin-based Nigerian-Irish singer-songwriter F3miii doesn’t hide his influence — and that’s exactly why his catchy new “Noble” single has taken over TikTok and debut on the official U.K. Singles Chart.
He first teased “Noble” in a Dec. 16, 2025, TikTok post, pairing a snippet of the track with the onscreen caption, “I was really missing 2013 Frank Ocean and Childish Gambino, so I made this demo, let me know what you think.” Less than a day later, F3miii shared that he had completed the song and would share it once the attached TikTok sound reached 500 posts. By Christmas Day (Dec. 25), F3miii announced (again via TikTok) that “Noble” was officially available on streaming (in Ireland/U.K. time), with the rest of the world receiving the track the following day. Now, those three posts boast a combined 5.8 million views, mostly thanks to similarly Frank Ocean-starved music lovers.
According to Luminate, “Noble” earned 335,000 official on-demand U.S. streams during the week of Feb. 27-March 5. Three weeks later (March 20-26), “Noble” jumped 276% to over 1.26 million official streams, and by April 10-16, that number leapt another 116% to over 2.74 million official streams. Over the past six weeks, “Noble” has vaulted a whopping 716% in official on-demand U.S. streams. On the U.K. Official Singles Chart dated April 22, “Noble” debuted at No. 81, marking F3miii’s first career entry.
The official “Noble” TikTok sound plays in over 25,000 posts, while the unofficial sound attached to F3miii’s initial snippet plays in an additional 11,300. Most of these posts fall into three main categories: fans heralding the return of Ocean’s electronic-infused R&B sound, comedic clips timed to the “she has composure” lyric in the chorus and steamy fancams for fictional characters, namely those on the newest season of HBO’s Euphoria.
Already proving to be a multipurpose song that can bridge different generations of R&B lovers, “Noble” is just getting started. — KYLE DENIS
Sweet Sibling Trend, Basketball Edits & Furries Revive 2017 Sidney Gish Deep Cut
The most enduring songs tend to resonate with seemingly disparate communities, and Sidney Gish’s “Imposter Syndrome” is headed down that path.
Over the past few years, very different groups of listeners (although there’s bound to be some overlap) have latched on to “Imposter Syndrome,” the penultimate song from Gish’s 2017 No Dogs Allowed album. The acoustic pop song describes feelings of discomfort, as if its protagonist were a dog pretending to sit at a table with humans. Those sentiments struck a chord with the neurodivergent community, who have used an unofficial TikTok sound (nearly 100,000 posts) to soundtrack depression room clean-ups and reflect on living with autism.
Separately, in September 2025, producer and DJ Russel Buck dropped his RAVEPOP album, which housed an “Imposter” remix titled, “Just Be Competent.” Buck, who associates with the furry community, earned a TikTok hit with his remix, which can be heard in over 50,000 clips. Back in 2018, Gish, via her official X account, addressed fans thinking her song was about being a furry, writing, “No, but it can be.” Finally, a more recent trend of younger siblings using “Imposter Syndrome” to admit their admiration of their older siblings has helped further propel the song on social media, as has the litany of acoustic covers the track inspired. A few users have also used the song to highlight athletes they deem underrated or underappreciated.The official “Imposter Syndrome” TikTok sound currently plays in over 76,000 clips.
At the top of the year (Jan. 16-22), “Imposter Syndrome” earned just over 335,000 weekly official on-demand U.S. streams, with that number jumping 80% to 1.33 million by Feb. 27-March 5. By the week of April 10-16, the song jumped another 68% to over 2.23 million streams. Over the past 12 weeks, streams for “Imposter Syndrome” have exploded over 203%.
Seven years after opening for Mitski, Sidney Gish is still very much in the conversation. — KD
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