Sabrina Carpenter is putting a crunchy spin on the classic “he loves me, he loves me not” game in her first-ever Super Bowl ad campaign.
In a teaser posted Wednesday (Jan. 14) for a commercial that will air during the Big Game in February, the pop star holds up a flower made of Pringles chips for petals and picks them off one by one. “He loves me, he loves me not,” she alternates.
When she gets to her final “he loves me,” she pops the chip in her mouth and smiles. “2.8.26,” reads onscreen text at the end, the date of the 2026 Super Bowl.
The ad is sure to resonate with all the proverbial “Single Pringles” who tune in to the NFL finale, during which all of the biggest companies traditionally put forth their most elaborate, big-budget commercials. Though it will mark Carpenter’s Super Bowl ad debut, the Grammy winner has starred in a number of other campaigns, notably partnering with Dunkin’ and Johnnie Walker whisky.
Carpenter has had a “super” past couple of years thanks to the success of her Billboard 200-topping albums, 2024’s Short n’ Sweet and 2025’s Man’s Best Friend. The latter is up for album of the year at this year’s Grammys, which will take place one week prior to the Super Bowl.
She also recently closed out her North American and European Short n’ Sweet Tour, which ended 2025 as the sixth biggest pop tour of the year, according to Billboard Boxscore. It raked in $77.4 million across 677,000 tickets sold.
Watch the teaser for Carpenter’s Pringles campaign below.
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