Justin Bieber’s streams on Spotify have increased massively since he headlined at Coachella 2026.
The singer headlined both weekends at the Indio festival this year, alongside Sabrina Carpenter and Karol G. It marked his return to performing for the first time in the US since his 2022 ‘Justice’ world tour.
At the first weekend, Bieber brought out special guests Dijon, Tems, Wizkid and Mk.gee, and at the second weekend he was joined by SZA for an acoustic duet of ‘Snooze’ and by Billie Eilish for ‘One Less Lonely Girl’.
Now, it looks like the appearances have led to his popularity on Spotify skyrocketing, and rising by nearly 2,000 per cent.
According to calculations from Bloomberg‘s Lucas Shaw and from kworb.net, in the week ending April 23, there were approximately 431million streams of his music on the platform – the equivalent of 1,790 per cent more than his weekly average before Coachella 2026.
There was also a surge in streams in the run up to his headline slots too, with him having roughly 27million streams on the week ending April 2 and 18.4million the week after.
Justin Bieber’s Coachella set was a huge success.
Streams on Spotify jumped 10x. pic.twitter.com/fPjFohwGve
— Lucas Shaw (@Lucas_Shaw) May 4, 2026
After the first slot on April 11, there was an increase of 281million streams in that week (ending April 16), and the second weekend then saw a mammoth spike of 431million streams on Spotify by the end of that week (April 23).
Before the festival, he was reported to be hitting an average of 22.8million streams.
Momentum has continued into the weeks after the festival, and although they are not as high as that 431million peak, last week (ending April 30) saw a still-impressive 295million streams on Spotify alone.
As well as leading to a massive spike on Spotify, it has also been reported that Bieber will earn over $10million (£7.3million) in total for his pair of Coachella performances.
The slot at the festival came on the heels of Bieber’s two ‘Swag’ albums which each dropped last year.
Both earned three stars each, with NME describing ‘Swag‘ as Bieber finding “sanctuary in faith and love, with the help of a diverse group of collaborators”.
Its follow-up, ‘Swag II‘ was dubbed “frustrating because there’s plenty of great material scattered across these two parts, which would be far stronger as a single, shorter release. Put bluntly, you have to wonder: did this really need to be a double album?”.
Leave a comment