Kim Petras is zooming into her next era with the release of “Need for Speed” and its high-octane music video on Wednesday (April 22).
While singing about her fast-paced lifestyle and the pressures of matching the nonstop demands of pop stardom, the star opens the visual by walking through a mansion as all of her belongings are seemingly repossessed. A message from “Label” pops up and tells her that she’s “broke,” leading her to cheekily hold up different products one after another for purposefully shameless brand promo.
“My label yelling in my ear/ ‘Cause they love the money/ And they want it now,” she sings on the track before playing a round of poker, unwisely betting her 2023 best pop duo/group performance Grammy for Sam Smith collaboration “Unholy” and losing it.
The video closes with Petras driving a convertible off a cliff, straight past signs reading, “Flop” and “Your career is over.”
In a statement, the musician described the track as being about the “constant push for more hits and more success, which ultimately erases your personality until your only personality trait is being so busy and fast that you basically don’t have a life.”
Arriving ahead of Petras’ highly anticipated new album Detour, “Need for Speed” was released under her independent label BunHead Records. It comes after the musician called out Republic Records in January for giving her “no support” for months, publicly requesting for the label to drop her so that she could go independent in posts on X.
Watch Petras’ “Need for Speed” music video above.
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