Think Mad Max: Fury Road, but make it K-pop.
In the upcoming video for their single “BOOMPALA” — from their just-released sophomore full-length album ‘PUREFLOW’ pt. 1 — girl group LE SSERAFIM slip into futuristic outfits and have a wild party with a group of backup dancers that include a duck, aliens, a horned devil and some other out-there companions.
The South Korean quintet shared some behind-the-scenes snaps from the shoot with Billboard , in which members SAKURA, KIM CHAEWON, HUH YUNJIN, KAZUHA and HONG EUNCHA slip into some witchy outfits in front of a giant bank of speakers and bliss out on a giant truck outfitted with a series of horns and speakers that brings to mind a more musical version of the flame-throwing, guitar-slinging Coma-Doof Warrior from the 2015 Mad Max sequel.
To launch their new era, the group dropped the first single, the high-energy dance track “Celebration,” last month. And first thing Friday (May 22), HYBE released a video for the “Macarena”-interpolating new single “BOOMPALA,” which makes way for a group dance to the bouncy track with the instantly catchy refrain “Boompala, boompala, boompala, yeah/ You can’t hold on to the clouds in the air.” The group has been sharing social-media clips since the release of the members doing the iconic “Macarena” dance moves along to the new track. Back in 1996, “Macarena (Bayside Boys Mix)” spent 14 weeks atop the Billboard Hot 100.
‘PUREFLOW’ is the follow-up to the group’s 2023 debut studio album UNFORGIVEN — which hit No. 6 on the Billboard 200 albums chart, one of their four top 10 hits there — and their first release since the 2025 single “SPAGHETTI,” featuring BTS’ j-hope (their highest-charting hit on the Hot 100 yet, with a No. 50 peak).
See behind-the-scenes photos from the “BOOMPALA” video below.
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