Trueno Signs Deal with Universal Music Publishing Group: Exclusive

Trueno signed an exclusive publishing deal with Universal Music Publishing Group, Billboard can exclusively announce today (April 28).

“For me, it’s a pleasure to now be part of the Universal Music Publishing family,” Trueno said in a press statement. “I’m aware of the history and the many things they have accomplished, and their interest and commitment to contributing to my musical journey. For me, this marks a new stage in my career and a new team to share with and learn from. I’m proud that, from Argentina, we can connect with a team as big as Universal.”

The artist born Mateo Palacios Corazzina first gained recognition in 2019 when he was crowned champion of the Red Bull Batalla de los Gallos and the Freestyle Master Series. Since then, he’s revolutionized the hip-hop and rap scene with his potent and emotionally-charged bars. Among his many Billboard hits, he has four entries on the Billboard Global 200 chart, five titles on the Billboard Global Excl. U.S. chart, and 26 hits on the Billboard Argentina Hot 100, including two No. 1s: “Mamichula” with Nicki Nicole, Taiu, Bizarrap and Tatool, and “Salimo de Noche” with Tiago PZK.

Trueno won the 2024 and 2025 Latin Grammy award for best rap/hip-hop song with “Tranky Funky” and “Fresh,” respectively.

“He represents a new generation of Latin artists redefining global sound and culture,” noted Alexandra Lioutikoff, president of Latin America & U.S. Latin at Universal Music Publishing Group. “His authenticity, lyrical power, and connection to his roots in Argentina make him a truly unique voice. We’re excited to support his continued growth on the world stage.”

Ana Rosa Santiago, senior vp, A&R Latin Music at Universal Music Publishing Group, added: “His impact in Argentina and across the globe has been undeniable. His ability to blend raw storytelling with genre defying production positions him as one of the most important voices of his generation.”

The exclusive signing comes on the heels of Trueno releasing his fourth studio album, TURR4ZO — a 14-track love letter to his native Argentina, where he pens ultra-personal songs about identity, his upbringing, his hardships and his road to success.