Taylor Swift Trademark List, From ‘Swiftie’ to ‘Taylor’s Version’

Swift first applied to trademark her full name in 2007, and in 2008 she was granted three separate trademarks for the written phrase “Taylor Swift” covering music recordings, live performances and clothing merchandise.

In the years since she’s secured more than 30 additional trademarks for “Taylor Swift” extending to different types of merch, including jewelry, linens and musical instruments, both as a written phrase and in image form as her signature.

In 2010, the singer applied to trademark the image of her last name “Swift” written in her signature. Two such marks were registered officially in 2014, covering various types of merch. A few years later, in 2021, Swift submitted another application to trademark the written word “Swift” for clothing. This registration was approved in 2025.  

Also starting in 2010, Swift began to file trademark applications covering music and merch for various designs of her initials, “T.S.” She now has 21 such trademarks in different fonts to represent various album cycles, including the marker-drawn “T.S.” of 1989 and the blackletter type “T.S.” from Reputation. The design of Swift’s initials featured on The Life of the Showgirl, with stars in between each letter, has a pending trademark request.

Swift first attempted in 2009 to trademark “Fearless,” the title of her chart-topping 2008 sophomore album and one of its tracks. The U.S. Patent and Trademark Office rejected this due to similar trademarks owned by the indie label Fearless Records and media distributor Fearless Entertainment.

So, Swift settled instead for owning the words “Taylor Swift Fearless,” securing five such marks in 2011 covering music and merch ranging from posters to backpacks.

“Speak Now,” the title of both Swift’s 2010 No. 1 album and one of its songs, is the subject of seven word-based trademarks granted to Swift in 2011. These cover music and merch, including blankets, guitar picks and clothing.

In 2014, Swift filed two trademark applications for the words “1989,” the title of her album that year that spent 11 weeks atop the Billboard 200. Covering both music and merch, these two trademarks were registered after some back-and-forth in 2017 and 2018.

Swift also at one point owned the phrase “T.S. 1989” as well as a stylized image of “1989” in block letters, but she has since let these trademarks expire without renewal.

Swift also filed in 2014 to trademark the title the 1989 album’s chart-topping single, “Shake It Off.” Covering clothing, stationary, notebooks and posters, these words have been registered to Swift since 2017.

Also during the 1989 era in 2014, Swift filed a merch-focused trademark for the hook from the song “Welcome to New York” – “Welcome to New York, it’s been waiting for you.” This phrase was registered to her in 2019.

Swift was quite active in trademark filings during this time, and she secured multiple other 1989-related marks that have since expired without renewal. That included the song title “Blank Space” and several more lyrics from the album, including, “and I’ll write your name,” “this sick beat,” “players gonna play” and “’cause we never go out of style.”

Swift applied in 2015 to trademark “Swiftmas,” the name given to a viral 2014 event in which the pop star sent Christmas presents to some select lucky fans. She was granted two trademarks for this word in 2019, covering music and merch.

Swift owns 12 trademarks on the word “Reputation,” the title of her 2017 album that reigned for four weeks on the Billboard 200. Filed in 2017 and registered in 2019, these trademarks cover music, live performances and various types of merch including pillows and drinkware.

The one issue Swift’s lawyers ran into here was with their application to register a “Reputation” trademark specifically for jewelry: this was rejected because of an existing mark owned by a jewelry brand called “Sterling Reputation.”

Just like in the 1989 era, Swift trademarked numerous Reputation-related words and phrases during her album cycle in 2017. This includes the title of Reputation’s lead single “Look What You Made Me Do,” which spent three weeks at No. 1. Granted in 2019, this trademark covers both music and merch.

Swift actually owns two versions of this “Look What You Made Me Do” lyric: “The old Taylor” trademark covers various types of merch, while “the old Taylor can’t come to the phone right now” is fittingly for cellphone cases only.

Swift applied to trademark the words “…Ready for It?”, the title of another Reputation hit, in 2017. Covering both music and merch, this mark was granted to her in 2019.

The lyric “big reputation,” from the Ed Sheeran and Future Reputation feature “End Game,” was submitted for trademark protection in 2018. It was ultimately registered in 2020 and only covers shirts. Swift also filed to trademark “I wanna be your end game,” but her team ultimately dropped that application before it could be granted.

Swift applied in 2017 to register “Taylor Nation,” the name used by the star’s official marketing team for various social media handles. This trademark was granted in 2018, covering a wide variety of retail and advertising.

Swift owns seven trademarks on the word “Swiftie,” the moniker used by her die-hard fans, as well as three more trademarks for the plural “Swifties.” These marks, all applied for in 2017 and granted at various points in the years that followed, cover music, merch and fan club services such as newsletters.

“Taymojis” were Swift-branded mobile stickers that users could collect on her short-lived artist app “The Swift Life,” which launched in 2017. Swift applied for two “Taymoji” trademarks that year and successfully registered them in 2020, covering social networking and computer games. “The Swift Life” also had its own series of trademark attempts in 2016 and 2017, though these were dropped before registration.

Swift first sought to trademark the names of her cats, Meredith and Olivia, in 2018. A year later she added a third feline to the brood, Benjamin, and subsequently filed a new application covering the names of all three. This trademark was registered in 2023 and applies to a wide variety of merch.

In 2019, Swift released her seventh studio album Lover and sought to trademark the title, both as a word and as an image in same cursive font seen on its cover art. This mark initially ran into issues due to a series of preexisting similar marks, including one owned by an adult toy brand called “Lovers.”

Swift’s lawyers ultimately overcame these issues and secured registrations for four “Lover” trademarks over the years, covering both music and merch, including Christmas ornaments.  

Swift applied for the trademark “Taylor Swift Touring” in 2019, right before she announced dates for the Lover album’s Lover Fest tour. At the same time, she sought a series of “Lover Fest”-specific trademarks. But that tour was cancelled due to the COVID-19 pandemic, and Swift unsurprisingly abandoned the “Lover Fest” applications.  

The “Taylor Swift Touring” trademark remained pending, though, and was finally granted in 2023 to cover various types of live event services. It turned out to be excellent timing for Swift, who embarked on her blockbuster Eras Tour that year.

“Christmas Tree Farm”, the holiday song released by Swift in 2019, got its own trademark application in 2020. Two marks, one for merch and one for music, were granted to Swift in 2023 and 2024, respectively.

Swift owns two trademarks for the title of her 2020 chart-topping pandemic LP: “Folklore” and “Folklore Album.” The applications were submitted that year to cover music and merch and were registered in 2022 and 2025, respectively, after ironing out some concerns about confusion with another mark owned by the accessory brand “Folklore the Label.”

Swift quickly followed up Folklore with the second pandemic album Evermore in 2020, cueing more trademark applications that year. Swift ultimately obtained 10 trademark registrations in 2022 for the phrase “Taylor Swift Evermore Album” covering music, merch and live performances. She notably didn’t attempt to trademark the word “Evermore” itself, which was the subject of infringement litigation brought by a Utah theme park called Evermore Park in 2021.

When Swift re-recorded her back catalog masters, she signaled each re-released album with the parenthetical “Taylor’s Version”. She applied to trademark this phrase in 2021 and ultimately secured 10 registrations in 2025 to cover music and different types of merch.

“Fearless Taylor’s Version” refers to the first of Swift’s re-releases, which debuted at No. 1 on the Billboard 200 in 2021. She applied for 10 such trademarks, both as words and as an image in logo form, and successfully registered them in 2022 to protect the album’s music and merch.    

Swift never attempted to trademark the name of her 2012 album Red. But when she re-released it in 2021 as Red (Taylor’s Version), she submitted trademark registrations for the title both as words and a stylized logo. These were granted in 2022 and 2023 for music, merch and live performances.

Midnights debuted at No. 1 in 2022, and Swift sought the same year to trademark the words “Taylor Swift Midnights.” She secured two registrations for the phrase in 2024, one for merch and one for music.

Swift revealed the Midnights track list to fans via a daily TikTok series that she dubbed “Midnights Mayhem With Me,” in which she pulled a numbered ping-pong ball out of a lottery-ball cage and revealed the corresponding song title. She filed in 2022 to trademark the phrase for online videos and was granted registration in 2024.

Swift wasted no time in filing merch-related trademark applications for The Eras Tour as soon as the trek was announced in 2022, then later added another movie-specific submission when the tour was turned into a concert film in 2023. She secured registration for four “Taylor Swift The Eras Tour” marks in 2025.

Swift first filed to trademark the phrase “Speak Now Taylor’s Version” in 2021, when she began releasing her re-recorded albums. Speak Now (Taylor’s Version) dropped in 2023, and she added a second trademark application for the album’s title as stylized on the cover. Both marks were registered in 2024 to cover music, merch and live shows.

Following the same playbook as her Speak Now re-record, Swift first sought to trademark the words “1989 Taylor’s Version” in 2021 and then added a second application for the stylized album title upon its release in 2023. She was granted registration for both marks in 2024, covering music and merch.

Swift applied in 2024 to trademark “The Tortured Poets Department”, the title of her album that topped the Billboard 200 for 17 weeks that year. A mark covering both music and merch was granted in 2025, along with two similar trademarks for the abbreviation “TTPD,” both in written and in stylized logo form.